Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

  • How might the use of atypical models have helped Gaultier’s success?
  • Why might the torso-shaped bottles have been so successful?
  • Why do women buy perfume for men?
  • What needs are served by buying fashion items?
  • What effect might his appearances on Eurotrash have had on his customers?


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