BRILLIANT CHAPS

please read the case(Kraft Weighs Sale of its Breakstones Cottage Cheese)begin to write. don’t over one page.

and make sure (Appropriate use of THREE MARKETING concepts) bold them. (take look the sample)

1. IN ONE SENTENCE, provide a summary of the article (DO NOT MENTION the COMPANY/ORGANIZATION or the product/service).

2.Take a step back, and describe or define the NATURE of the THING (is it an innovation, is it some source of competitive advantage or power, is it process, or is it marketing) the article is seeking to convey.

What are you recommending to do? What is the impact? What will they gain from doing what you recommend? (make sure you figure out the “thing” from the article. The strategy. And then apply it to the company you work for) Need to work on making your memo more concise, clear and actionable.

Writing

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