*****Please do this writing with MLA format, This is a group project, I will also upload a Powerpoint link below, please refer to the ppt for the writing, for the information you put in the essay, most of them should be the same as the powerpoint file, you can elaborate your own writing, but it should related to the ppt*****
Case Study 2 Written Report
Written case analysis must include the following:
a_Eight detail case study analysis methods as defined in “Appendix C”. (This will be attach in a file below)
b_Answer all case questions.
+ Case 9 ‐ Google
1.Why has the paid‐per‐click search business grown so rapidly?
2.Analyze the competitive structure of the market for search based advertising. What are the implications of this structure for the long run profitability of players in the market?
4.What explains Google’s success in the paid search market place? How sustainable is its competitive advantage?
5.What is Google trying to do strategically?
6.Does the search technology and business model pioneered by Google represent a paradigm shift? How?
Note: Answer assigned questions and include the following in your presentation:
A_Perform an analysis base on one of the Append “c” case analysis guidelines. Make sure it is relevant and is not a duplicate from another team assigned to the case.
B_Create quiz questions (with answers). Refer to syllabus for details. based on case and assigned questions. See syllabus for more information. You can have fun with this by engage the class. Incentives for the class to participate will be left to your team’s imagination.
C_Create 3 backup charts. These charts are placed after your summary charts in anticipation of questions. Ensure these charts are relevant and current.
(This instruction is from syllabus, is attached below)
This is the link form our ppt.