SECTION I.MULTIPLE CHOICE (80)
Choose the BEST response.
SECTION II.EFE-IFE ANALYSIS (60)
- (15)Complete the following Internal Factor Evaluation (IFE) Matrix.
Company: ABC Company
- (10)According to the Internal-External Matrix, what is Company ABC’s generic strategic zone (Grow & Build, Hold & Maintain, or Divest & Exit)?Explain how you made this determination.
- (20)Discuss possible positioning, offensive, and defensive strategies that would be consistent with Company ABC’s strategic zone placement?
SECTION III.ESSAY (60)
Read Magretta, Chapter 3, “Strategy: The Logic of Superior Performance”.
Consider the following quotes from the chapter:
“Other people want to take our castle away … I reward my managers for building a moat around our castle and then making the moat deeper, wider, and filling it with alligators.”(Magretta, 2012, 81).
“What do you do when you don’t have a moat?‘I keep trying to move the castle’.”(Magretta, 2012, 82).
Discuss, compare, and contrast the ways in which each of these quotes relate to strategy formulation, strategy implementation, and strategy evaluation.
- Exam essay format.
- 1½ -3 pages.
- Write essay in this document beginning on the next page.