Business Finance
As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.
The Presentation
A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).
Keys to a successful presentation:
• Professionally prepared slides
• Presentation skills count – enunciation and correct pronunciation is important
• Avoid background noise
• Do not read the slides – tell your story
• Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation
Your slides should follow this format and sequence:
• Cover slide which includes your name and project
• You may have optional slide(s) with pictures or relevant images
• Product description with FAB – 2-3 slides
• SWOT – 4 slides (one each factor)
• Segmentation – 2 slides (one each segment)
• Supply chain – 1 slide – should be similar to the chart in the written plan
• IMC – will vary, but commonly 3-5 slides
• Closing
• Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.
The Presentation
A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).
Keys to a successful presentation:
• Professionally prepared slides
• Presentation skills count – enunciation and correct pronunciation is important
• Avoid background noise
• Do not read the slides – tell your story
• Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation
Your slides should follow this format and sequence:
• Cover slide which includes your name and project
• You may have optional slide(s) with pictures or relevant images
• Product description with FAB – 2-3 slides
• SWOT – 4 slides (one each factor)
• Segmentation – 2 slides (one each segment)
• Supply chain – 1 slide – should be similar to the chart in the written plan
• IMC – will vary, but commonly 3-5 slides
• Closing
• Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
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