BRILLIANT CHAPS

1. one page critical analysis

2. Critical Analysis Rubrics

Critical Analysis Rubrics

CriteriaRatingsPts

This criterion is linked to a Learning OutcomeBody – Concise and focused on key take-a-ways

20.0 to >18.0 pts

Full Marks

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

This criterion is linked to a Learning OutcomeIntroduction- Concise, precise and action oriented

10.0 to >8.0 pts

Excellent, Strong

8.0 to >7.0 pts

Good-Competent

7.0 to >5.0 pts

Moderate-Acceptable (but improvements possible)

5.0 to >0 pts

Weak, Poor or Missing

10.0 pts

This criterion is linked to a Learning OutcomeOrganization and style

10.0 to >8.0 pts

Excellent, Strong

8.0 to >7.0 pts

Good-Competent

7.0 to >5.0 pts

Moderate-Acceptable (but improvements possible)

5.0 to >0 pts

Weak, Poor or Missing

10.0 pts

This criterion is linked to a Learning OutcomeContent-Identification of the key insight and application

20.0 to >18.0 pts

Excellent, Strong

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

This criterion is linked to a Learning OutcomeAppropriate use of THREE MARKETING concepts

20.0 to >18.0 pts

Excellent, Strong

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

This criterion is linked to a Learning OutcomeAppropriate use/citation of AT LEAST THREE ADDITIONAL EXTERNAL SOURCES

20.0 to >18.0 pts

Excellent, Strong

18.0 to >15.0 pts

Good-Competent

15.0 to >14.0 pts

Moderate-Acceptable (but improvements possible)

14.0 to >0 pts

Weak, Poor or Missing

20.0 pts

Total Points: 100.0

Writing

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