The organizational leadership of your selected firm has requested that you provide them with an executive briefing report outlining the key findings of an external analysis of environmental and industry influences that could impact the strategy of the firm. You are required to use two external analysis frameworks, PEST and Porter’s Five Forces Model, to support your report.
Review the organization and the industry before applying the strategic models below to your selected firm. You will need to use at least five current scholarly or professional resources for this assessment. Follow these steps:
Using the results from both PEST and Porter’s Five Forces models, write a 4–6-page executive briefing report for organizational leadership. An Executive Briefing Report template is available in the Required Resources. As noted above, support your report with at least five academic resources. Your report should include the following:
Note: Title page and reference page(s) are NOT included in the overall page count.
Use clear headings and subheadings to organize the key points of your report.
Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling and mechanics as expected of a business professional. Cite and reference all sources using current APA style.
*****SEE ATTACHED CRITERIA, AND MAKE SURE ALL AREAS ARE ANSWERED.