complete Case Study #2 (Apple, Inc. 2014 and the Global Smartphone Industry – pages 281-299)

Times New Roman font, sized 11-12, 1.5-double spaced, 1″ margins, title page and exhibits at the end. You do not need to conduct additional research beyond the information in the case study and please answer the following questions:

  1. What, historically, have been Apple’s competitive advantages?
  2. Briefly look at personal computer industry. Why did Apple struggle historically in PCs?
  3. Look at the Smartphone Industry. What has driven Apple’s success in smartphones?
  4. How sustainable is Apple’s competitive position in Smartphones?
  5. What advice would you offer CEO Tim Cook?

Grading rubric in the picture, text book in the document.

Business Finance

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