Explore Virgin Galactic’s website, Marketing Assignment Homework Help

Explore Virgin Galactic’s website Virgin Galactic.  Because of the crash explosion of their SpaceShip Two vehicle in mid-December 2014, the company had suspended its “booking” tab.  Suffice it to say, the price was not cheap (if I recall, it was $250,000, at least, to be shuttled into space). It now appears to be up and running again — want to sign up??

What do you think about that price of $250K?  Is this pricing strategy likely to be effective in building the Virgin Galactic brand and creating a clear positioning for the brand in the marketplace?  

To learn more about what that price ‘buys’ you, go to What does a $250,000 ticket to space with Virgin Galactic actually buy you? 

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