Assignment Content
Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).
Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.
Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.
Consider the following when writing your paper:
- Trade-offs
- Personal cost
- Incentives
- Open trade
- Marketing strategy(s) employed
- Targeted demographics
- Value exchange
- “Five Cs” framework
